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Joe “The Body Coach” Wicks’ Lean in 15 (Bluebird) has held the number one spot in the UK Official Top 50 for a fourth consecutive week, seeing off competition from wellness blogger Ella Woodward, 2015’s face of clean eating.
Lean in 15 shifted 58,898 copies for £460,651 in the seven days to 23rd January according to Nielsen BookScan’s Total Consumer Market, totalling 319,732 copies sold in the four weeks since its release and £2.41m earned. Woodward’s Deliciously Ella Every Day (Yellow Kite), the follow-up to last year’s Deliciously Ella, was no match for Wicks’ juggernaut, which beat her to the top spot by nearly 24,000 copies.
That’s not to say Deliciously Ella Every Day did shabbily— it shifted 34,943 units, up from Woodward’s début week a year ago, and took the Hardback Non-Fiction number one from fellow wellness blogger Amelia Freer’s Cook. Nourish. Glow. (Michael Joseph). Woodward’s original title, Deliciously Ella (Yellow Kite), re-entered the Top 50 in 44th place, selling 3,594 copies.
But who can match Wicks? Lean in 15 has now sold more copies in four weeks than Deliciously Ella did throughout 2015 and leapfrogged it to take fifth place on the Health, Dieting and Wholefood Cookery category’s all-time bestseller chart. However, it is worth noting that despite Lean in 15’s total volume beating Deliciously Ella’s by nearly 60,000 copies, Ella is still ahead on value, bringing in a total of £2.8m. Woodward’s hardback has a much higher average selling price (£10.47) than Wicks’ paperback (£7.48).
Lean in 15’s four-week run at the top is the longest ever for a Health, Dieting and Wholefood Cookery title, and the longest span a non-fiction title has spent in the number one spot since Alex Ferguson’s My Autobiography (Hodder) held it for six weeks in 2013. It is also the longest run for a Food & Drink title since Jamie’s 15-Minute Meals’ (Michael Joseph) five-week streak over Christmas 2012.
Dr Michael Mosley’s The 8-Week Blood Sugar Diet (Short) rose 16 places to take third below Wicks and Woodward, its week-on-week volume boosted by 245%, helped by a huge media push, including a serial in the Daily Mail. Mosley’s The Fast Diet (Short), co-authored with Mimi Spencer, shifted 580,035 copies in 2013.
Kate Atkinson’s A God in Ruins (Black Swan) slipped to fourth, despite actually shifting an extra 339 copies on the week before, and held the Mass Market Fiction number one for a second week running. Paula Hawkins’ The Girl on the Train (Doubleday) re-took the Original Fiction number one for a 28th non-consecutive week in total, leapfrogging Stuart MacBride’s In the Cold Dark Ground (HarperCollins), which was also beaten by Fiona Barton’s The Widow (Bantam), by fewer than 100 copies.
After autumn 2015 saw an 11-week run of Children’s titles in the number one spot, the category has been having a quieter January, with only Jeff Kinney’s Diary of a Wimpy Kid: Old School (Puffin) and David Walliams’ Grandpa’s Great Escape (HarperCollins Children’s) charting inside the Top 50 last week. In comparison, 28 Adult Fiction titles charted, with 14 of those coming from the Crime, Thriller & Adventure category.