Chris Duffey to give Creative Keynote at FutureBook Live

Chris Duffey, senior strategic development manager at Adobe, will deliver the Creative Keynote at FutureBook Live. Duffey, a specialist in artificial intelligence, will use the talk to show how AI "can amplify human creativity, innovation and invention".

Duffey told The Bookseller: "Artificial intelligence will change the path of humankind forever. Creatives that integrate unified human-centric AI tech will not only have competitive advantage in what they create but how they create." Specifically, he added, technology-driven innovation will push forward game-changing creative with AI and machine learning. The session will explore tangible examples from the future of experimentation and will demonstrate how to use AI in the creative process. It will then end with some considerations, challenges and sneak peeks into the future.

Duffey's keynotes have received over 50+ million impressions. His talks have been reported on around the world, including by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News.

Duffey's book Superhuman Innovation: Transforming Business with Artificial Intelligence was published by Kogan Page earlier this year. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate, including products, services and content. In the talk Duffey will also unpick how the book was written using an AI interface known as Aimé.

Duffey joins an incredible line up of keynotes for FutureBook Live 2019, including Waterstones m.d. James Daunt, the brand strategist behind #Merky Books Akua Agyemfra, and data analyst Paul Abbassi, a.k.a. Data Guy.

Philip Jones, editor of The Bookseller, said: "As Chris will show, Artificial Intelligence is starting to permeate every aspect of our working lives, offering opportunities to augment, rather than threaten how we work. Chris' understanding of how AI can underpin the creative process that publishing relies on will be vital listening for our delegates. This year's keynotes demonstrate why FutureBook Live is the stand-out event for book executives wanting to interrogate the present, while grasping the future."

A limited number of tickets are now available to buy at Early Bird rates until 11th October. There is also a 3 for 2 offer available on standard tickets.

The coveted FutureBook Awards are now open for submissions, including BookTech Company of the Year, Podcast of the Year, and the FutureBook Person of the Year, who will once again deliver the closing keynote. For writers, there is also an opportunity to submit to the audio originals competition, launched earlier this month.

As well as attending the conference, for the first time delegates can apply to attend Day of Code, a training event hosted by Consonance on 22nd November. Only 40 places are up for grabs, so book early to avoid disappointment.