You are viewing your 1 free article this month. Login to read more articles.
CILIP reveals 'striking' rebrand for Yoto Carnegies
The Yoto Carnegie Greenaway Awards for children’s books are being renamed the Yoto Carnegies, alongside a rebrand with a “striking” new logo and the strapline "It starts with a spark".
CILIP, the libraries and information association, said the new branding reflects the awards’ aim to inspire or "spark" a lifelong passion for reading by connecting more children with the books that will change lives. The brand audit was undertaken by Agile Ideas marketing agency and the awards working party chair, in extensive consultation with past judges who are members of CILIP’s Youth Libraries Group.
Uniquely judged by librarians, the awards will continue to celebrate the most outstanding reading experiences of each year, with the individual medals for writing and illustration and the respective Shadowers’ Choice Medals unified under the Yoto Carnegies name. This will give each medal equal focus, while reinforcing the awards’ unique connection to libraries via the Carnegie legacy.
Nominations for the Yoto Carnegies 2023 open on 21st September and close on 30th September 2022.
Jake Hope, chair of the Carnegies working party, said: “It’s exciting to be starting the 2023 awards with a fresh and engaging look and feel for the Yoto Carnegies. Bringing the awards together as categories under the Carnegies banner recognises their core history and relationship to libraries and will help to lead more young people to read all books recognised by the medals. Our tagline for the awards is, ’It starts with a spark’. Whether achieved through illustration or writing, every creative work begins with a spark of inspiration and every young reader feels that spark when they connect with a story. We hope that the tagline will unify readers, creators and libraries, starting the awards in 2023 with a celebratory spark of their own.”
Nick Poole, chief executive of CILIP, added: “I am delighted that this rebrand gives the Yoto Carnegies a visual identity and presentation to match the energy and enthusiasm that has been building behind the awards in recent years. This is about much more than a new look—as the oldest and best-loved children’s book and illustration awards, we can never afford to rest on our laurels. Working with our partners at Yoto, we must keep moving and innovating to ensure that we retain our freshness and relevance in today’s book industry. Most of all, this rebrand creates opportunities for us to transform the visibility and profile of the Carnegies for book lovers everywhere, and in the process to inspire more children and young people to shape a better world through books and reading.”
