CUP bookshop 'transformed' with touch screens

The Cambridge University Press bookshop has been "transformed" with touch screens placing its catalogue of books and teaching materials “at people’s fingertips”.

The new-look store in Cambridge has run as a specialist education and English language teaching shop for 10 years. Now it has been revamped into a “modern welcoming space” with enhanced technology. The "transformation" complements advice offered by the shop's staff, according to a CUP spokesperson.

Alastair Lynn, sales development manager, said: “Our specialist staff are our greatest resource. Backed by the new technology and with the welcoming environment the revamp has created, they're now in an even better position to make sure our customers get the products and the advice they need."

Paul Colbert, acting joint m.d. of the Press’s English Language Teaching Group, said: “Our books and materials enable people to succeed by providing the best learning and research solutions.

"Our aim is to support customers through continually improved content, experiences and care. The shop is a fantastic showcase for that approach. I'd encourage people to come in, to see what's on offer and to take advantage of the expert help and advice that's available. It is a great resource for teachers and learners – in Cambridge and beyond."

Books have been sold from the shop's Trinity Street location since at least 1581, making it the oldest bookselling site in Britain. CUP moved in almost 30 years ago and in 2008 expanded around the corner into Market Hill to open the education and English language teaching shop.