Danielle Steel on track to hit one billion sales in 2023 as Pan Mac plans celebration 

Danielle Steel, author of more than 100 books, is on track to reach one billion copies sold in 2023 according to publisher Pan Macmillan, which has a raft of activities planned to mark the “extraordinary achievement”. 

The publisher said: “When stacked one on top of another, Danielle Steel’s books would be taller than 60,000 Eiffel Towers or 45,000 Empire State Buildings.”

Pan Macmillan first published Danielle Steel in March 2017, with Dangerous Games, and has now sold more than five million copies of her books in all formats. Steel signed a 10 book deal with Pan Mac in 2015. moving from Transworld, where she’d been published for the prior 26 years.  

In 2023, Pan Macmillan will be celebrating the “tremendous milestone” through a year-long programme of activities aimed at rewarding Steel’s fans and recruiting new ones “around the power of Danielle’s storytelling, showcasing her books as the ideal comfort and inspiration in challenging times, and championing Danielle as a hugely successful woman and highly empathetic writer.”

Bespoke events, interactive social activity and exclusive content will all feature in the 2023 campaign, including special celebratory book and prosecco library events to be hosted nationwide, in partnership with The Reading Agency.

An interactive social campaign targeting fans will ask ‘What does Danielle mean to you?’ with a special letter and message from the author speaking directly to her readers and booksellers. And alongside the social campaign, consumers will be reached via media partnerships, targeted advertising in the media and on Facebook, Instagram and TikTok.

Steel commented: “I am particularly grateful to the booksellers in the UK, who have played an important part in the sales we have achieved. It is indeed an impressive number, and a tribute to you [Pan Macmillan] as well, for the sales you’ve made in England, Ireland, South Africa, Australia, and all your territories. My deepest thanks to you all for sharing this important milestone with me.”

Trisha Jackson, publishing director of fiction at Pan Macmillan, commented: “Pan Macmillan is extremely proud and privileged to be the publisher of one of our greatest storytellers and the world’s bestselling living author. It is testament to her amazing gift of capturing her reader’s imagination and touching their hearts that she has achieved this extraordinary milestone of one billion copies sold.”