You are viewing your 1 free article this month. Login to read more articles.
Dawn Burnett appointed as communications director of Bluebird and One Boat
Pan Macmillan has appointed Dawn Burnett as communications director of Bluebird and One Boat. Burnett moves into the position from her role as head of marketing, non-fiction, at HQ and Pavilion.
In her new role, she will be responsible for leading high-impact campaigns for Bluebird and One Boat authors. These include Kate and Kay Allinson, Nancy Birtwhistle and Vex King, as well as upcoming 2025 titles including Smartphone Nation by Dr Kaitlyn Regehr and Indian 101 by Karan Gokani.
Burnett will report directly to publisher Lizzy Gray and will also join Pan Macmillan’s senior communication team, led by group communications director and global AI lead, Sara Lloyd.
Burnett has previously worked on bestselling fiction and non-fiction campaigns for authors including Davina McCall, Trinny Woodall, Bruce Springsteen, Hillary Clinton, Bob Woodward, Arnold Schwarzenegger, Jay Shetty, Debbie Harry and Rhonda Byrne.
She is the winner of the FutureBook Award for Campaign of the Year 2022 for Davina McCall’s Menopausing, three BMS awards and has also been shortlisted three times for the Marketing Strategy of the Year award at the British Book Awards. Burnett is also co-chair of the HarperCollins Social Mobility Network and is a mentor with the Book Marketing Society Mentorship Scheme.
Continues...
Read More
Burnett said: "I’ve had the time of my career at HarperCollins these last six years, working on brilliant books by inspiring authors and alongside some of the most talented people in our industry. I am particularly grateful to Lisa Milton and Jo Rose for trusting me with such precious cargo during my time with HQ and Pavilion. Only a truly amazing opportunity could tempt me to leave. Lizzy Gray and her team at Bluebird have an exciting, clear-eyed vision for its future publishing and I can’t wait to join them on their journey to connect readers with books that will help them live happier, healthier and more purposeful lives."
Gray said: "I am absolutely thrilled that Dawn is joining us to play a pivotal role in Bluebird and One Boat’s evolution. The Pan Macmillan communications team and I have long admired Dawn’s award-winning and award- nominated campaigns at HarperCollins and Simon & Schuster. Dawn brings rare energy and deep insight to her work – as well as being an experienced strategist, energising personality and an advocate for diversity in our industry. She shares Bluebird’s mission to empower diverse audiences with high-quality content. Jodie Lancet Grant, Associate Publisher, and I very much look forward to Dawn being our right-hand woman in the exciting time ahead."
Burnett will join Bluebird on Monday, 3rd February 2025.
