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Ella Mills' Deliciously Ella: The Plant-Based Cookbook (Yellow Kite) has ousted Dan Brown's Origin (Bantam) from the UK Official Top 50 number one spot, according to Nielsen BookScan's Total Consumer Market. This is the second time the wellness blogger has claimed the overall number one chart position after her debut Deliciously Ella soared into the top spot in January 2015. The Plant-Based Cookbook also scored her 16th week as Hardback Non-Fiction number one, displacing Jamie Oliver's Jamie Cooks Italy (Michael Joseph). With 17,833 copies sold, it becomes the fastest-selling vegan cookbook of all time—yet with just 35 more copies than Origin a week ago, only narrowly missed out on becoming the lowest-selling number one title of the year to date.
While her original healthy eating cookbook went on to sell 328,581 copies in total, Mills has seen diminishing returns since, with 2016 follow-up Deliciously Ella Every Day selling 193,010 copies to date and 2017's Deliciously Ella With Friends shifting just 52,096—but perhaps The Plant-Based Cookbook's unashamedly vegan stance will help drive sales. Vegan vloggers Henry Firth and Ian Theasby have sold 86,708 copies of cookbook BOSH! (HarperCollins) to date, racking up four weeks in the Hardback Non-Fiction top spot, and the trend is likely to be solidified in December with the release of Joe Wicks' Veggie Lean in 15. The Plant-Based Cookbook becomes the first adult hardback title to claim the overall number one since Tom Kerridge's Lose Weight for Good (Absolute) in early February—which has gone on to sell nearly 400,000 copies.
Adam Kay's This is Going to Hurt (Picador) leapfrogged Gail Honeyman's Eleanor Oliphant is Completely Fine (Harper) for the first time to claim second place, with Origin—after a six-week reign at the top—falling to fourth place. Ken Follett's A Column of Fire (Pan) was the highest fiction new entry, hitting fourth place with 12,949 copies sold, with Belinda Bauer's Man Booker Prize-longlisted Snap (Black Swan) close behind in seventh, shifting a whisker under 10,000 copies in its first three days on sale in paperback.
David Walliams and Tony Ross' 12-week reign in the Children's top spot was brought to an end by Australian author-and-illustrator duo Andy Griffiths and Terry Denton, whose The 104-Storey Treehouse (Macmillan Children's) beat The World's Worst Children 3 (HarperCollins Children's) to the kids' number one by just under 1,000 copies. Griffiths and Denton may be seeing a sales upsurge after their World Book Day title Terry's Dumb Dot Story sold 77,455 copies earlier this year.
The print market held steady against the week before at 3.2 million books sold for £26.8m—but performed strongly against the same week in 2017, with a boost of 4% in value and 2.4% in volume. Average selling price leapt 12p week on week to £8.29, a 1.6% increase year on year.