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Artificial Intelligence programmes, such as ChatGPT, are best used as tools to generate ideas, rather than as standalone solutions, delegates heard at The Bookseller’s FutureBook Conference.
Speaking on the panel "A conversation about design in the time of AI", freelance designer and illustrator Micaela Alcaino said: "Any use of AI should never be a final output, or the solution. It should only be a tool. The moment we use it as a solution, that’s when you start to really take away a lot of people’s intellectual properties."
Rafaela Romaya, art director at Canongate, said the publisher now includes a clause in every contract Romaya sends out to designers, illustrators and photographers where they have to state whether they have used AI in their work. "So far nobody has yet," said Romaya.
Fellow panellist and freelance graphic designer David Pearson added later in the panel: "Maybe the odd book will warrant a wild AI cover and it’ll be absolutely fit for that purpose, but we’re talking about blanket treatment within an industry where every book absolutely deserves a bespoke cover."
Caroline Butler, founder of Convert Culture, speaking on the "What data did next" panel also mentioned the use of AI as a brainstorming tool. "What will be interesting for me and other data analysts is when you can actually engage with ChatGPT a bit more easily with data."
She said she uses ChatGPT for brainstorming, but is "very careful in terms of copy[right] and creativity".