Ebury, Fourth Estate and Bloomsbury recognised at Book Marketing Society Awards

Campaigns by Ebury, Fourth Estate and Bloomsbury have been recognised in The Book Marketing Society’s Q1 2023 Awards for campaign excellence and commercial creativity. 

Winners for campaigns across seven categories conducted in the period January to March 2023 were announced at a virtual meeting on 7th June, with Ebury’s Demeter Scanlon scooping the Multi-Title category for Bored of Lunch while Fourth Estate’s Liv Marsden triumphed in the Début category with Really Good, Actually and Bloomsbury’s Genista Tate-Alexander and Caroline Butler netted the Adult Non-fiction category with Stolen Focus. 

The judges, chaired by Miriam Robinson, praised teams for “implementing creative, strategic and ambitious campaigns of the highest order”. Robinson said: “Wildly clever copy, expert use of channels, canny deployment of audience insight and a deep commitment to reaching new readers characterised this season’s work, and the whole industry is better for it.” 

Category winners also included Atlantic’s Guerilla win for The Bandit Queens, which the judges said used “pitch perfect copy” to navigate budget restraints, while Spotlight Winners included the team at Little, Brown for what the judges described as “a carefully orchestrated campaign built around the consumer journey” for The Last Party by Clare Mackintosh, and Mia Oakley’s campaign for Ramadan Reflections which “sensitively and creatively ensured it found its audience”.

The full list of winners were: 

Multi-title 

Highly Commended: The Bunny Adventures Easter, Evelyn Opoku-Agyeman (Bloomsbury Children’s) 

Winner: Bored of Lunch, Demeter Scanlon (Ebury) 

Guerrilla  

Highly Commended: Why Women Grow, Jamie Norman (Canongate) 

Winner: The Bandit Queens, Sophie Walker (Atlantic) 

Children’s 

Highly Commended: Montgomery BonBon: Murder at the Museum, Jill Kidson, Josh Alliston, Aaliyah Riaz (Walker Books) 

Winner: The Gecko and The Echo, Emily Finn, Nils Jones (Hachette Children’s) 

Début 

Highly Commended: Godkiller, Sian Richefond (HarperFiction) 

Winner: Really Good, Actually, Liv Marsden (Fourth Estate) 

Adult Non-fiction 

Highly Commended: Strong Female Character, Matthew Grindon, Megan Brown, Hazel O’Brien (Octopus) 

Winner: Stolen Focus, Genista Tate-Alexander, Caroline Butler (Bloomsbury) 

Adult Fiction 

Highly Commended: The Mysterious Case of the Alperton Angels, Flora Willis (Profile) 

Winner: The Mother, Blake Brooks, Ellie Pilcher, Holly Milnes (Bonnier) 

Audience Development: Ramadan Reflections, Mia Oakley (Ebury) 

Innovation: The Last Party, Brionee Fenlon, Alex Cooper, Fergus Edmondson, Emily Cox, Gemma Shelley (Little Brown) 

Creativity: Daisy Jones and The Six tie-in, Claire Bush, Isabella Levin, Becca Wright (Cornerstone) 

Graft: How to Kill Men and Get Away With It, Jo Kite, Emma Pickard (HQ)