Firefly Press appoints Affirm Press as distributor for Australia and New Zealand

Independent YA and children’s book publisher Firefly Press has appointed Affirm Press as its distributor for Australia and New Zealand from 2025. The news was announced at the Frankfurt Book Fair today (17th October). Firefly’s list will launch in February with Australian author Janine Beacham’s novel The Doll Twin, along with YA novel, The Blue Book of Nebo. The full 2025 Firefly publishing list is expected to have around 25–30 new releases and backlist titles that will span junior fiction through to YA.

Affirm Press’ agency manager, Grace Breen, said: "Firefly has an outstanding reputation in the UK for producing the type of titles that ignite a book-devouring spirit in younger readers. We all know that nothing beats the first time you lose yourself in a good book and Firefly’s 2025 list is a treasure trove of unforgettable storytelling that Australian kids and teens will adore."

Firefly is based in Wales, and was founded by colleagues Penny and Janet Thomas in 2013.

Penny Thomas, Firefly Press publisher, said: "We so are delighted to be working with Affirm Press in Australia and New Zealand. They are an outstanding publishing house which loves great books and stories and as such, holds values close to our own hearts. We’re particularly pleased that the first books to reach Australian readers will be the Yoto Carnegie award-winning The Blue Book of Nebo by Manon Steffan Ros, as well as the amazingly haunting and wonderful Doll Twin by Australia’s own Janine Beacham. We look forward to these and more Firefly titles reaching readers through Affirm and hope that books such as Michael the Amazing Mind-reading Sausage Dog and Starspill, to name but two, will become firm favourites."