First-ever Moomin Afternoon Tea experience comes to London featuring 'official Moominmamma recipe'

A new Moomin Afternoon Tea experience is coming to Selfridges London this month for the first time.

Moomin Characters and Moomin Arabia are partnering with EL&N Café to bring the first official Moomin afternoon tea to the UK. It will be exclusive to Selfridges in London, and will run from 6th to 20th December.

The limited edition afternoon tea is part of an exciting Christmas season for Moomin in London with the first-ever Moomin circus show, Christmas Comes to Moominvalley, opening at arts and cultural venue Jackson’s Lane in Highgate. 

Organisers said: “This limited edition afternoon tea will see a bounty of Moominous morsels inspired by Finnish artist Tove Jansson’s beloved characters, the Moomins. The range of delicious treats will include a base layer of savoury Moomin shaped sandwiches, a second tier of Moomin inspired sweet treats including a Moomin macaron, and a top tier of mini pancakes using the official Moominmamma recipe.  

“The bespoke delights will be served on and alongside [Finnish design brand] Fiskars Group’s line of Moomin Arabia ceramics, from plates to teacups, and even Moominhouse teapots. Inspired by Tove Jansson’s own artworks, this iconic brand has been creating Moomin ceramics since the 1950s.”

Roleff Kråkström, m.d. of Moomin Characters, said: “We’re thrilled to be partnering with EL&N and Fiskars Group on this delightful project, and what better home for an afternoon tea than the iconic Selfridges?”

Pia Silvo-Ellinger, commercial manager of Fiskars Group, continued: “Christmas at Selfridges is such a magical time, and to have our beloved Moomin Arabia ceramics as part of this is a dream come true.”

The Moomins are central characters in a series of books and comic strips written by Finnish-Swedish writer and artist Tove Jansson between 1945 and 1980. They are one of Finland’s biggest exports and have a global fan base. 

Moomin Characters Oy Ltd was founded in the 1950s by Jansson (1914-2001) and her brother Lars Jansson to manage the copyright of the Moomins and is still run by family members.

Finnish design brand Moomin Arabia is a lifestyle company that creates Moomin-themed ceramics. The first Moomin products were made in the 1950s but expanded in the 1990s with the popularity of the mugs.

Booking for this limited edition afternoon tea is now open, for more information visit here.

The tea will take place on the 4th floor of the Selfridges store in central London and costs £49.50 for two people.