You are viewing your 1 free article this month. Login to read more articles.
Richard Flint and Will Obbard have been appointed World Book Day trustees as the charity sets out a new strategy to deliver "greater reach and impact, building on the reputation and recognition of the brand and annual campaign".
Flint is Claire’s Accessories’ Europe president and Obbard is commercial director at Merlin Entertainments. Both join the charity’s board which is chaired by Emma Scott.
World Book Day is currently recruiting two further trustees from bookselling and publishing. The charity has also re-formed its Strategic Advisory Group, which includes key figures from bookselling, publishing, reading and literacy charities, as well as schools and libraries. The group will bring its advice and insight to help develop World Book Day’s impact.
Scott said: “We’re thrilled to welcome Richard and Will to the World Book Day board. Their skills and experience, and passion for World Book Day’s charitable purpose, will be invaluable as World Book Day sets out to achieve our ambitious strategy for 2023-27. These new appointments, and the range of expertise represented on our Strategic Advisory Group, will see World Book Day make an even more powerful impact on reading for pleasure in the future.”
Flint added: “World Book Day is a charity with huge potential and an immensely important purpose, so I’m delighted to be bringing my experience and expertise to the team, helping move their ambitious strategy forward and make World Book Day even more impactful.”
Obbard commented: “I’m really excited to join the World Book Day Board and support the ambition to provide more children with the opportunity to enjoy reading. The charity has a much-loved brand and does an incredible job to promote reading for enjoyment but I believe there is scope to do so much more and can’t wait to be part of the journey.”