You are viewing your 1 free article this month. Login to read more articles.
Books PR agency FMcM is boosting its publicity and marketing divisions through a raft of promotions and appointments.
Kealey Rigden is promoted from senior communications manager to the newly created role of head of media relations, continuing her lead on bestselling author campaigns for Dawn French, Celia Imrie and Marian Keyes among others.
Penguin Random House Audio’s Chloë Rose has joined the team as communications manager, working alongside Rigden in the delivery of non-fiction campaigns and FMcM’s roster of prizes.
Rhiannon Morris is promoted from communications assistant to communications officer, supporting the senior team across all book campaigns.
Additionally, communications director Emma Mitchell takes on new responsibilities heading the expanded publicity team while building wider industry and client relations, with an additional focus on team management and business development.
The marketing team has also been boosted following the rise of hybrid events. In response to new demands for digital innovation across the full portfolio, including video creation, digital event production and brand profile campaigns, FMcM’s marketing service has been strengthened by the appointment of Louise Dickens as marketing manager, following three years at Kogan Page. She will take forward the agency’s digital, content and social media strategy, with support from Zara Gillick who has joined from Ingram as marketing and content officer. FMcM also welcomes Ned Green, a book designer, editor, and poetry publisher, as communications assistant.
Former head of content Daniel Kramb remains focused in the marketing team as communications consultant, directing high-level digital content campaigns across the agency’s events and prizes including the Cundill History Prize for which he oversees a multi-platform campaign in Europe, Canada, the US and the UK.
C.e.o. Fiona McMorrough said: “FMcM thrived during the lockdown, running major campaigns for leading brand authors including Marian Keyes, Alex Michaelides, Dawn French, Ruby Wax, Celia Imrie, Charles Spencer and Lloyd Grossman and a breakout campaign for Monique Roffey’s now critically acclaimed and award-winning The Mermaid of Black Conch.”
She hopes the expansion will continue to drive growth for the company into a hybrid world of books promotion. “The agency quickly adapted to new ways of working, offering innovative digital solutions to our clients and delivering national and international multimedia profile campaigns for our roster of events and prizes,” McMorrough added. “We continue to represent some of the industry’s most inspiring initiatives, authors and publishers and I am delighted to thank our clients for their trust and loyalty and to recognise and thank my full team for their exceptional and ongoing efforts.
“With today’s announcement of promotions and new recruits, two years of growth behind us, and a thrilling programme of authors, books and events ahead of us, I am confident that our passionate and talented team can support our clients with top-drawer campaigns while delivering the job in a changing and disrupted world. We are very proud of our work with a wide range of industry partners, big and small, for whom we represent the full spectrum of writers and voices across all formats, genres and forms.”