Four Communications Group given B Corp certification 

Media, marketing and communications agency Four Communications Group has been given B Corp certification.

B Corporations are required to meet higher standards of social and environmental impact, transparency and accountability to stakeholders, rather than just shareholders. Globally, there are currently over 6,000 Certified B Corporations in more than 80 countries in more than 150 industries.

Four Communications attributes its B Corp certification to its "commitment to equality, diversity and inclusion, a 20-year track record of delivering marketing and communications campaigns with social purpose, a commitment to the communities in which it operates, staff consultation and participation – including its Gender Equality, LGBT+, Four Earth and Race Equality groups – and forward-thinking employee initiatives such as a fully flexible working policy".

Four also moved its HQ to The Hickman in Whitechapel in 2020, the first building in the world to achieve a Platinum rating from SmartScore, the certification scheme for smart buildings with sustainable open office spaces.

The team which managed the agency’s B Corp accreditation includes group managing director Einir Williams; chief executive, social purpose, Anne Clarke; head of HR Marcia La-Rose; group finance director Patrick Kwok; and IT services director Marc Slaughter.

Williams commented: “Now more than ever, it is important for businesses to make a positive impact — to use a B Corp phrase – to be a force for good. It’s so rewarding to know we are one of the first 1,000 companies to achieve B Corp accreditation in the UK and it’s a club we and our staff are extremely proud to be a member of.

“Delivering positive initiatives and tackling inequality is something that has been important to the founders of Four from the very beginning. We will continue to strive forward with a thoughtful, far-reaching social action plan that benefits our staff, clients, stakeholders and suppliers as well as the environment and community.”

Truda Spruyt, managing director of the culture team, added: “We couldn’t be prouder that Four has achieved B Corp certification. As a culture team, we’ve always been passionate about making an impact by delivering campaigns with purpose for our clients. From campaigning for diversity and inclusion in the creative industries to working with the book trade to advocate for the power and pleasure of reading, we’ll continue to champion culture as a force for good.”