Grohl strolls to Foyles ahead of memoir release

Dave Grohl has visited London to promote his memoir The Storyteller (Simon & Schuster), ahead of its publication on 5th October.

The 16-time Grammy-winning musician and two-time Emmy-winning director popped into Foyles on Charing Cross Road to sign books and see the unique full-window vinyl and giant book display the shop is displaying as part of S&S' campaign.

His book, a memoir and "celebration of music", touches on childhood mishaps, family moments and his decision to leave home and see the world at 18. There are also anecdotes about Nirvana, Foo Fighters, David Bowie, Joan Jett, Iggy Pop, Paul McCartney, playing drums for Tom Petty on "Saturday Night Live", performing at the White House and swing dancing with AC/DC.

His visit has been supported with a marketing campaign which includes radio advertising voiced by Grohl, digital screens in stations and digital advertising set to run until Christmas.

The trip included a raft of interviews scheduled to transmit over the coming weeks, including "The Graham Norton Show", BBC "Breakfast" and Channel 4 News among others. Grohl kicked off the week with an intimate event at the Savoy Theatre which received four-star reviews.

Commenting on the book, Ian Marshall, deputy publishing director of non-fiction, said: "I don’t think I have ever seen such universal excitement in a company, with so many of my colleagues sharing their very personal memories of Dave and his music. But, in the end, what really sets this book apart is the sheer brilliance of the writing: this is a rock memoir that will set the standard for a generation to come, as he truly is THE storyteller."