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HarperCollins Children's Books unveils new logo for 'ambitious growth plans'
HarperCollins Children’s Books (HCCB) has unveiled a new logo featuring a bookend design and visual identity, “marking an exciting milestone” and “ambitious growth plans” for the list.
HCCB said: “The flexible new logo, featuring a book-end design with multiple colour and orientation options, will span across all genres as well as physical and digital touchpoints.”
The publisher added that the new design “evolves the HarperCollins Children’s Books brand to create a recognisable and trusted mark of quality, encompassing the full range of its child-friendly books that inspire a love of reading... the refreshed modern style is reflective of HCCB today and presents an opportunity to engage new audiences”.
The first physical books featuring the new logo will be rolled out from March 2024 and will include Joe Wicks’ children’s non-fiction debut, Fitter, Healthier, Happier!
The HCCB list includes Michael Morpurgo, David Walliams, Oliver Jeffers, Judith Kerr, Paddington and Dr Seuss, as well as upcoming debuts from Max Boucherat and Philippa Leathley: The Last of Lori Mills and Inkbound.
Cally Poplak, m.d. of HCCB and Farshore, said: “Joining HarperCollins Children’s Books has been a tremendous privilege. It is a dream of a portfolio – and team – with something to make every child a proud reader. Coupled with the recent launch of our new YA imprint, Harper Fire [launched in January] and the brilliant new acquisitions we’ve made since I joined, this new logo is a chance to trumpet the careful curation of our rich heritage and show the exciting breadth of new publishing to come as we build towards our ambitious growth plans.”
