HarperCollins snaps up YouTuber cookbook in six-figure pre-empt

HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. 

Lisa Milton, executive publisher at HQ, bought world all language rights from Cathryn Summerhayes at Curtis Brown. US rights were acquired by executive editor, Cassie Jones, at William Morrow. The Batch Bible will publish in the UK and US on 5th March 2020 in hardback, eBook and audio. 

The Batch Bible will "change your cooking life forever", according to Summerhayes. HarperCollins said the book will bring readers "the gift of time in their busy lives, through the secrets of Suzanne's revolutionary Batch Method. With over 80 delicious, home-cooked recipes that are quick to make, create and store, Suzanne's brilliant recipe combinations and time-saving tips will transform your kitchen, and will buy you back extra hours in your week."

Mulholland, who has more than 70,000 followers across social media, said: "I'm thrilled to be working with HQ on my first book. The team truly understand the concept behind my new approach to food - that it's about reclaiming time and, most importantly, headspace by getting organised. By spending an hour on a Sunday morning in your pyjamas following one of my recipe sequences you can literally buy back hours of precious mid-week time - and you've got a range of delicious, nutritious, home-made ready meals in your fridge or freezer. It was great to find out that Lisa from HQ is a follower of my videos and has discovered firsthand how simple but transformational batching can be."

Milton added: “Suzanne changes lives. She absolutely does give the gift of time. Suzanne’s Batch Lady method is enticingly simple and so practical. Everyone can do it, whether you live alone or with many, whether you love cooking or loathe it. I know our book will help to build Suzanne’s brand which starts with food, but we know can extend to every aspect of our lives.”