HarperFiction, Ebury, Virago and more honoured at Book Marketing Society Awards

Campaigns by HarperFiction, Ebury, Virago and more have been recognised in The Book Marketing Society’s Q1 2022 Awards for campaign excellence and commercial creativity.

Winners for campaigns across seven categories conducted in the period January to March 2022 were announced at a virtual meeting on 26th May, with HarperFiction marketing manager Maddy Marshall was awarded winner of the Young Adult category for Daughter of the Moon Goddess by Sue Lynn Tan.

The judges, chaired by Miriam Robinson, praised the “immensely successful and creative campaign” for its well-executed calendar of activities at Waterstones to drive pre-orders and targeted TikTok activation perfect for the YA segment. 

“The campaign delivered the biggest fantasy début of the year. [It was] very creative, perfectly executed, and reached the right audience on a limited budget, delivering excellent results in particular in the pre-order stage,” they said.  

Maddy Marshall also took home the Début Award for her work with deputy marketing director Sarah Shea on HarperFiction’s The Maid by Nita Prose. Judges called it an “expertly executed campaign” which combined relentless copy testing to highly creative influencer activity, all tied together with a solid core and a consistent, arresting aesthetic.

Other winners included Ebury, with senior campaigns manager Abby Watson taking home the Adult Non-fiction Award for Fitwaffle’s Baking It Easy by Eloise Head with Walker Books’ Jill Kidson, Josh Alliston, Jo Humphreys-Davies and John Moore winning the Children’s Award for their work on Loki by Louie Stowell. Virago’s Celeste Ward-Best and Emily Moran won the  Fiction crown with their campaign for Monica Ali’s Love Marriage. 

 

The full list of winners were:

Multi-title

Highly commended: Collins Puzzle Book Week, Collins – Marta Juncosa 

Winner: Penguin Audio Bestsellers, Penguin Random House Audio – Laura Ingate, Carmen Byers 

Guerilla

Highly commended: Keeper of Stories, One More Chapter – Emma Petfield, Sara Roberts 

Winner: They, Faber – Rachel Darling 

Children’s  

Highly commended: The Hatmakers, Penguin Random House Children’s – Michelle Nathan 

Winner: Loki, Walker Books – Jill Kidson, Josh Alliston, Jo Humphreys-Davies, John Moore 

YA 

Highly commended: If This Gets Out, Hachette Children’s Group – Alex Haywood 

Winner: Daughter of the Moon Goddess, HarperFiction – Maddy Marshall 

Début

Highly commended: Pandora, Vintage – Sophie Painter 

Winner: The Maid, HarperFiction – Maddy Marshall, Sarah Shea 

Adult Non-fiction

Highly commended: This is Vegan Propaganda, Ebury – Jessica Cselko 

Winner: Fitwaffle’s Baking It Easy, Ebury – Abby Watson 

Adult Fiction

Highly commended: Still Life, 4th Estate – Liv Marsden 

Winner: Love Marriage, Little, Brown – Celeste Ward-Best, Emily Moran 

Audience Development

House of Sky and Breath, Bloomsbury – Beth Maher, Amanda Shipp 

Innovation

The Atlas Six, Pan Macmillan – Ellie Bailey, Becky Lushey, Andy Joannou 

Creativity 

Luster, Picador – Gabriela Quattromini 

Graft

The Leviathan, Raven – Amy Donegan, Ella Harold