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Hay Festival unveils new brand identity
The charity Hay Festival is rebranding to Hay Festival Global as part of a “bold new identity and campaign” developed in partnership with EDIT Brand Studios, celebrating “a world of different...”
However, each individual edition will keep its former name e.g. Hay Festival Segovia or Hay Festival Hay-on-Wye.
Hay Festival Global unifies the charity’s “multiple editions, projects and social purpose under a core brand, highlighting its diverse programming, internationalism and positive social impact” organisers said.
Its new “dynamic, multi-layered logo reflects the organiations’ many different chapters, including its festivals, forums, events, digital platforms and educational programmes, all over the world”. Meanwhile the phrase “a world of different” expresses “its purpose, inviting people into a world of different stories, ideas and new possibilities”. Spanning the worlds of literature, art, science, politics, music and comedy, the “open book” identity is designed to broaden the organisation’s reach and people’s understanding of it, illustrating it as a festival of books, and much more.
The new visual identity launches today (13th February) to mark the 100-day countdown to the Hay-on-Wye event, which will be one of the first key roll-out projects for the brand campaign and onsite experience. Hay Festival was founded in Hay-on-Wye, Wales, in 1987.
Hay Festival c.e.o. Julie Finch said: “As an international charity, we reach millions of people every year through our one-of-a-kind festivals, forums, programmes and digital platforms. Opening minds to new ways of thinking about our ever-changing world, we are a charity for everyone.
“We are delighted to share our new identity created by EDIT Brand Studio, underpinned by a year of audience development research, and aligned to our mission, vision and values as a charity. With just 100 days to go until Hay Festival 2024 in Wales, we are starting our next chapter with purpose and vision.”
Over the past year, Hay Festival has delivered 12 editions in seven countries: Colombia, Peru, the US, Mexico, Spain, Ukraine and the UK. A total of 1,111 individual events featured 2,018 artists with 315,395 tickets sold and 6.7 million web views. Meanwhile, year-round education and outreach programmes reached 15,081 school pupils, the charity said.
