Head of Zeus’ Appleton joins Oneworld as publicity director

Kate Appleton is joining Oneworld’s publicity and marketing team as publicity director, working in tandem with current publicity director Margot Weale.

Appleton is currently head of publicity at Head of Zeus, where she has been since 2020. Before joining Head of Zeus she was at Midas PR, where she was an account director on the Midas Books team, running campaigns for the likes of Jess Phillips and Rose McGowan. Appleton will join Oneworld at the end of April, reporting to head of communications Mark Rusher.

She said of the appointment: “I am so excited to join Juliet and Novin and the rest of the incredible team at Oneworld as their publicity director. I have long admired Oneworld for its ability to introduce new worlds to readers, challenge the national conversation and bring ideas to life through authors such as Tayari Jones, Samanta Schweblin and Nguyen Phan Que Mai. And I cannot wait to start working with all their authors and help develop creative campaigns to bring their books to the attention of readers.”

Publisher and founder of Oneworld, Juliet Mabey, said: “We have been expanding and strengthening our six-person publicity and marketing team over the past 12 months and were absolutely delighted when Kate agreed to join us. 

“She comes with a brilliant reputation, a huge wealth of experience, an entrepreneurial spirit and a very innovative approach to what is a rapidly changing discipline. I am confident our authors and their work will be in very safe hands.”