Headline Home signs frugal Instagram star

Headline Home has acquired a “part memoir, part guide”, Real Life Money, by the woman who posted anonymously about her journey out of debt as @myfrugalyear on Instagram.

According to Headline, the author who over six months attracted 30,000 followers while documenting her escape from a £27k credit card debt on social media is choosing to be anonymous “for now”. Her book will be “a holistic approach to personal finance that will address the deeper causes of debt and financial difficulties”, covering topics including how to negotiate repayment terms with creditors, setting realistic budgets and dealing with money anxiety.

Senior commissioning editor Anna Steadman acquired world English rights at auction from Julia Silk at Kingsford Campbell for publication in trade paperback, e-book and audio edition in May 2020.

Steadman said it was the money book she had been waiting for: “The author has already helped so many people through her brilliant Instagram account, and the realistic advice and first-hand experience running throughout this book will help so many more change both their mindset and their finances for good.”

The anonymous author said: “I’m absolutely thrilled to be working with Anna and the Headline team on my first book. I feel there is so much to be explored about the way we interact with money in the context of everyday life, and the effect it has on everything from our relationships to our mental health. It’s exciting to be able to share what I’ve learned, and I really hope it will help readers to achieve their financial goals through developing a healthier relationship with money.”