Henry promoted to head of publishing at We Are Rocket

Georgia Henry has been promoted to become the first publishing lead at youth marketing agency We Are Rocket.

As the agency’s first head of publishing, Henry will take the lead on all publishing client work, which includes every major book publisher in the UK.  

We Are Rocket said Henry “has changed the way books are marketed digitally” having been one of the pioneering forces behind the UK BookTok scene. She is credited as being among the first to spot the unique relationship large parts of TikTok have with literature. Currently, the #BookTok hashtag alone has 89.8bn views on TikTok. 

The agency continued: “Through her work on BookTok, Georgia has helped spearhead digital innovation around book sales globally. Books are now more about the content than the front cover, which has led to a significant increase in sales and a marked shift from Bookstagram habits. BookTok can now be found at point of sale in bookshops worldwide, with displays showing trending #BookTok titles.   

Daniel Collins, strategy director at We Are Rocket, said: “Georgia is a tour de force in the publishing world and thoroughly deserves this promotion. The publishing industry looks to Georgia for insights into book-buying behaviours, creative best practice and new innovative ways to reach audiences through content marketing. Under Georgia, our revenue through book publishing clients has grown year on year and she has been responsible for our move into the US earlier this year.  

“Georgia’s insight and passion when it comes to marketing books is unrivalled. Over the past year she has delivered some outstanding work, including the first BookTok creator house for HarperVoyager and the viral campaign for They Both Die at the End by Adam Silvera for Simon & Schuster. This has been viewed more than five million times, and is a testament to her content marketing prowess.” 

Henry added: “I’m thrilled to become We Are Rocket’s head of publishing. Rocket has a dream client list and they empower me to thrive across all areas of my job. I’m excited to lead our growth into the US and further enhance our reputation within the book publishing world.” 

Henry joined We Are Rocket three years ago as an account executive straight out of university, where she graduated with a degree in children’s literature. Her expertise was soon noted within the sector and she has been invited to become a contributing writer at The Bookseller and a judge for The British Book Awards. 

As head of publishing, she will lead all client relationships and campaign work, managing a team beneath her. We Are Rocket markets fiction and non-fiction books to all audiences, including children, parents and young adults. It works with all UK book publishers, including HarperCollins, Simon & Schuster, Macmillan, Walker Books, Bloomsbury, Penguin Random House and Faber & Faber. In August We Are Rocket started working with US publishers, seeking to replicate the success of its UK digital marketing counterparts.