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Hodder & Stoughton unveils fresh branding and logo
Hodder & Stoughton has unveiled a new brand look and logo, featuring a hand-drawn stoat which references the pronunciation of the company name.
The logo was designed by Hodder art director Alasdair Oliver and freelance illustrator Jonathan Ashworth.
Katie Espiner, c.e.o. of Hodder & Stoughton, said: "During Hodder & Stoughton’s many years of success and heritage, one thing has remained elusive: how exactly do you pronounce our company name? Our new logo and visual identity is a playful motif to help solve this conundrum.
“When I first started working here, our non-fiction executive publisher Kirty Topiwala told me that there was a very memorable poem about the correct pronunciation of Stoughton. What Alasdair and Jonathan have created feels timeless but full of energy, perfectly capturing the spirit of Hodder & Stoughton. Above all, our stoat stands for clarity. Clarity in who, how and what we publish, clarity in how we bring expertise, specialist knowledge and first-class market awareness to our publications, and clarity in who we are.”
Oliver Malcolm, managing director, added: “The whole Hodder team have worked so incredibly hard this year, and I am happy that we are on track to deliver our best year of sales since 2013, when Sir Alex Ferguson released his record-breaking autobiography. With so much fresh energy in the business, and with such a raft of exciting publishing to come over the next few months, including a new David Nicholls novel, a new Ella Mills cookbook and Kaliane Bradley’s eagerly anticipated debut The Ministry of Time, now feels like the perfect time to unveil our new branding.”
