Hodder wins 'digital age' business book by podcaster Gannon

Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method. 

Gannon, who is currently the face of a campaign with Microsoft, is best known for her podcast "Ctrl, Alt, Delete" that has accrued over one million downloads and was also the name of her memoir about growing up online published with Ebury in July 2016. Her second podcast, "Get it off your Bre**sts", in collaboration with Lliana Bird, launched this week.

Hodder Media Publisher Briony Gowlett won world rights, excluding US and Canada, in Gannon's book at auction from Abigail Bergstrom at Gleam Titles.

In The Multi-Hyphen Method: Work less, create more, and design a career that works for you, Gannon teaches that the stigma of being "a jack of all trades" is being dispelled and "it doesn’t matter if you’re a part-time PA with a blog, or a physio who runs an online jewellery store in the evenings – whatever your ratio, whatever your mixture, we can all channel the entrepreneurial spirit". It will also offer advice on how tech can help us live "freer more creative lives". The book is being pitched as "the ultimate guide in helping us navigate our way towards success" and will be published as a hardback in spring 2017. 

Gowlett said: "We all have our own definition of success, but nowadays being successful at work has moved into line with having a job that fits your lifestyle rather than ties you down and restricts. The Multi-Hyphen Method is the tool everyone needs to beef up their bio, turn their side- hustle into a career, or create a little more balance. Emma’s book will inspire you up to make big changes to your working life for the better."

Gannon added: "It's an exciting intriguing time for the future of the workplace and I'm looking forward to this book opening up conversations about how it's more than OK to have different interests and earn money online in multiple ways. This book is for everyone and promises to offer solid guidance on how technology can help us live freer more creative lives."