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How They Broke Britain paperback launched with London PR stunt
A series of installations appeared across London on 30th April to celebrate the paperback publication of James O’Brien’s How They Broke Britain (WH Allen).
Orange plaques around the capital emulate the famous English Heritage blue plaques, but match the shade of orange used on the cover of O’Brien’s book. Each plaque showcases one of the factors that O’Brien argues has contributed to the country’s demise within the book.
The plaques invite passersby to find out more by scanning a QR code, which leads to a digital version of the book’s page.
In addition, a number of buildings were illuminated with light projections inspired by the book. These all took place in areas of political power and significance, the publisher said, with statements about the current state of the country plastered across County Hall, near London Bridge, and on a building beside Westminster.
How They Broke Britain was published in hardback by WH Allen on 2nd November. James O’Brien is an award-winning writer and broadcaster whose journalism has appeared everywhere from the TLS to the Daily Mirror. His first book, How To Be Right (Ebury), won the Parliamentary Book Award for Best Political Book by a non-politician.
Following the acquisition of How They Broke Britain, O’Brien said: “From dark thinktanks to self-serving politicians, cynical media barons to tame journalists, I hope to call out the people who have contrived – by incompetence and design – to bring Britain to its knees.
“More than anything, I hope in some small way to contribute to the much-needed process of rehabilitation and recovery. Because we all deserve better.”
