HQ teams with reading app The Pigeonhole on 'industry first' serialisation

HQ and social reading app The Pigeonhole are partnering to launch an “industry leading” audio serialisation project.

Legal thriller Take It Back by Kia Abdullah will be the first audio serialisation from the HarperCollins imprint and the digital reading service, starting on the 5th August. Continuing for 10 days, participants in the project will be able to either read or listen, leaving comments for other readers and the author as the story progresses.It will be available on the Pigenhole app or web-reader. The The full book will be available on the Pigeonhole “bookshelf” for one month as part of the collaboration, billed by HQ as an "industry first".

Take It Back, which will published by HQ on the 8th of August in hardback, e-book and audiobook, is described by the publisher as "a thrilling and explosive courtroom drama about a 16-year-old girl who accuses four of her classmates of assaulting her". The boys deny anything happened, and as the case is brought to trial, the reader will have to decide who they believe. 

Janet Aspey, HQ campaign manager, said: ‘The Pigeonhole were so responsive when we took this idea to them so it’s great to be developing our working relationship in this innovative way. Audio is such a growth area and this collaboration will not only enhance the experience for existing subscribers, but also help us reach totally new audiences.’

HQ editorial director Manpreet Grewal, who acquired Take It Back last year, said: “I’m really excited about sharing Take It Back with The Pigeonhole members in this new and innovative way. We’ve cast brilliant readers for the audiobook and it’s going to be an amazing listening experience for everyone. I can’t wait to see how the conversation evolves as the serialisation progresses.”

Jacob Cockcroft, co-founder of The Pigeonhole, added: “The addition of audio is an exciting development for The Pigeonhole. It offers our community an entirely new way to experience and share their digital serialisation experience. We look forward to this new chapter in our development.”