Igloo provides sanctuary for animal cruelty book

Igloo Books is partnering with the RSPCA to publish a series of novelty board books, sticker and activity titles, illustrated by Sebastien Braun.

The series, published through the Autumn imprint, will be based on the RSPCA sub-brand Buttercup Farm Friends, which aims to teach children the importance of ending cruelty to animals.

Mike Heron, Igloo’s head of licensed publishing, negotiated the deal direct with the charity.