Igloobooks releases Aldi Christmas ad adaptation

Igloobooks, an imprint of Bonnier Publishing UK, has partnered with Aldi to publish a children’s picture book to coincide with the launch of the supermarket’s Christmas campaign.

Copies of Kevin and Katie’s Christmas Adventure (Igloobooks) will be on sale exclusively through Aldi stories and online at a retail price of £2.99. The advert premiered earlier this month and the book will be published today (23rd November).

The “magical, rhyming story”, takes the reader on a journey with the lovable Kevin the carrot, who meets Katie after they both win a ticket to ride on Santa’s train to the North Pole for Christmas. As the train clicks and clacks along its journey, new friends Kevin and Katie get to meet Santa himself, as well as his elves and reindeer. They even sing karaoke with Mrs Claus as the jolly, festive adventure continues. But the fun doesn’t stop there – the carrots also get to ride in Santa’s sleigh and help out delivering the presents.

The book was authored by Igloobooks’ in-house writer Melanie Joyce and illustrated by Nottingham-based artist Adam Horsepool.

Adam Walker, head of UK trade sales, Igloobooks, said the publisher was "delighted" to have created such a "beautiful" story in partnership with Aldi.

“Aldi approached us in August to create a title to run alongside their Christmas campaign", said Walker. "With a fantastic writer in Melanie Joyce, incredible artist in Adam Horsepool and a team of willing people that have strived to create such a fantastic product. We have liaised with Aldi and their marketing team every step of the way and are so delighted to have created such a beautiful story about Kevin and Katie.”

Julie Ashfield, managing director for Corporate Buying at Aldi, said: “Kevin proved to be incredibly popular with children last Christmas and we’re delighted to include a beautifully illustrated book as part of our Christmas collection for 2017. Kevin and Katie’s Christmas Adventure gives families the chance to share more festive adventures with Kevin and follow his story beyond the television screen.”