Jacaranda's A Quick Ting On book series features across London train stations

Jacaranda’s A Quick Ting On book series will be displayed in an extensive nationwide billboard campaign across several major London train stations in collaboration with advertising company JCDecaux in honour of Black History Month. 

Spanning more than 60 high-traffic locations, the indie’s campaign will showcase the books across some of the UK’s most iconic sites, including Liverpool Street, Kings Cross, Euston and Victoria station. The billboards will feature the covers of the published titles in the series, with some including scannable QR codes to access the books instantly. 

“The A Quick Ting On series is a non-fiction Black British book series which offers fresh and vital perspectives on Black British culture, history and identity,” Jacaranda said. “It covers a wide range of topics, including music, politics, hair and more.”  

Created by Bookseller Rising Star, LBF Trailblazer and Forbes 30 Under 30 publisher Magdalene Abraha, the series includes standout titles such as A Quick Ting On Afrobeats by Christian Adofo, A Quick Ting On: Black British Businesses by Tskenya Frazer, A Quick Ting On: The Black Girl Afro by Zainab Kwaw-Swanzy, A Quick Ting On: Plantain by Rui Da Silva and the most recent release, A Quick Ting On: Grime by Franklyn Addo.  

Abraha said: "It’s wonderful to see the books showcased across the country this October and working with JCDecaux on this has been a delight".   

Kwaw-Swanzy said “I’m honoured that The Black Girl Afro will be on billboards for the whole nation to see, alongside the other books in the series. Our books were written to celebrate and archive Black British history and culture and to highlight the series in this way during Black History Month is beautiful.”