Jellybooks launches Summer of Reading campaign

Jellybooks, a platform for exploring, sampling and sharing books, is partnering with publishers and bookshops to launch a Summer of Reading campaign, giving people a sneak peek at its hottest new books.

The Summer of Reading campaign will launch with bookshops on 19th June, coinciding with the start of Independent Bookshop Week, and will run for three months until 17th September.

Participating bookshops and high street retailers include Blackwell’s, Book-ish, Forum Books, Golden Hare Books, Hewson Books, Mr B’s Emporium of Reading Delights and Padstow Books. Each retailer will feature preview samples with pre-order and buy buttons.

The first full online review copy will be available exclusively to users of the online book club the Good Housekeeping Book Room from 25th June. A range of review books and preview samples will be added on a rolling basis over the summer.

Birlinn, Europa Editions, Granta, Oneworld Publications, Pan Macmillan and Penguin Random House are among publishers participating in the launch, while more will be joining over the course of the programme.

Titles showcased include The Island of Missing Trees by Elif Shafak (Viking), The First Woman by Jennifer Nansubuga Makumbi (pictured, Oneworld), The Pavilion in the Clouds by Alexander McCall Smith (Birlinn), She who Became the Sun by Shelley Parker-Chan (Pan Macmillan), Red Crosses by Sasha Filipenko (Europa Editions) and A Line to Kill by Anthony Horowitz (Penguin Books).

All the book samples will be available to read online via the Jellybooks platform, which enables publishers to showcase and share pre-publication excerpts and snippets on their own websites, email newsletter or social media channels in the run up to publication. Retailers and publishers also have access to a “peek inside” web "modal" for providing access to book samples on their product and buy pages.

The campaign is funded by Innovate UK, and the Cultural Recovery Fund, administered by Arts Council England.