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Ladybird to publish new What to Look for... series
Ladybird will publish a new pocket-sized illustrated non-fiction series, A Ladybird Book, in 2020 including four new What to Look for... titles.
The series are described by the publisher as “a series of expert-led, contemporary and informative titles” which aim “to spark the imagination and give child readers the opportunity to learn more about the world”.
The original What for Look for... books, written by E L Grant Watson and illustrated by Charles Tunnicliffe, were published in the late 1950s and early 1960s. These books explored events that could be observed in nature during each of the four seasons. Inspired by this heritage, the new series will be released 60 years after the original What to Look For in Summer and Autumn hit the bookshelves, "to bring a new curiosity and awareness of nature to the next generation of readers".
The new What to Look for... titles will "celebrate and modernise" the original series of the same name for children today, moving sequentially through all four seasons written by London writer Elizabeth Jenner featuring artwork from Somerset-based illustrator Natasha Durley.
Ladybird will publish What to Look for in Spring, What to Look for in Summer, What to Look for in Autumn and What to Look for in Winter in May 2020. Trees, Sea Creatures, Baby Animals, Animal Habitats and Insects & Minibeasts will publish in August 2020.
Louie Stowell, editorial director for Ladybird, said of A Ladybird Book series: "We’re so excited to publish this series, giving Ladybird’s heritage a stylish, child-friendly update. Making non-fiction accessible is very important to us at Ladybird, and with this series we’ll be catering to all children."
James Stevens, art director, said: "The chance to redesign the A Ladybird Book series for a new audience is a dream brief. My team and I have found stunning illustration talent to bring these books to life. We’ve designed a package that is perfect for today’s market, yet has a nod to the classic designs of the past."
