'Little Miss Inventor' joins the Mr Men brand

Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor.

The character will be launched as a book in the range on 8th March to coincide with International Woman’s Day and British Science Week, aimed at children aged two and upwards, with an r.r.p. of £3.99.

Egmont described the Little Miss Inventor as “intelligent, ingenious and inventive”. In the book she is tasked with her “greatest challenge yet”, an invention for Mr Rude.

Creator Adam Hargeaves revealed he enjoyed "challenging a stereotype".

 “Her brain is full of ideas, which she turns into extraordinary inventions in a shed at the bottom of her garden,” a spokesperson for the publisher said. “As well as inventing things for herself, she also invents things for her friends, whether it’s a chatter-natter hat for Little Miss Chatterbox or a back-pack-snack-attack fridge for Mr. Greedy.”

Little Miss Inventor is the 36th Little Miss character to join the classic Mr. Men Little Miss library, which was started by Roger Hargreaves and is now continued by his son Adam.

Adam Hargreaves said: “I always enjoy creating a brand new character for the series and it was fun coming up with lots of crazy inventions for Little Miss Inventor's home and silly ones for all her friends. It's also been nice to write a story that promotes a positive role model and to challenge a stereotype, if only in a small way.”

In July, Egmont announced a new Mr Men and Little Miss for Grown-Ups series aimed at the adult gifting market. The four spoof titles were published on 2nd November retailing at £5.99.