Maraj appointed as commercial partnerships manager at World Book Day

Maya Maraj has been appointed as commercial partnerships manager at World Book Day, reporting to chief executive Cassie Chadderton.

In a new role for the charity, Maraj will lead the development of commercial partnerships and licensing for World Book Day, welcoming companies who share the charity’s commitment to "changing lives through a love of reading".

World Book Day exists to encourage more children, particularly those from disadvantaged backgrounds, to benefit from a life-long habit of reading for pleasure. Maraj will work proactively to reach and engage those who would like to join the World Book Day celebrations and support the charity to achieve its mission to promote reading for pleasure and offer every child and young person the opportunity to have a book of their own. 

With over 30 years’ experience across publishing and licensing industries, Maraj has managed a diverse portfolio of brands and artists both as a licensee and licensor. Her work includes leading the film and TV department for Penguin’s Disney portfolio, as well as managing licensing for a range of 19 Entertainment’s key talent and brands, and more recently roles at Scholastic and Sweet Cherry Publishing.

Chadderton said: “We would love to hear from commercial companies who want to work alongside us to make sure that more children across the UK and Ireland have the opportunity to develop a love of reading for pleasure.

"Maya brings a wealth experience to our charity, at a time when we are looking to expand our influence and impact. Her appointment gives us the opportunity to welcome potential partners to the World Book Day celebrations, at a time when our mission has never been more vital.”

Maraj added: “It’s an incredibly exciting time to join World Book Day, when the charity is focusing on creating more meaningful long-term commercial partnerships. My experience across brand management and licensing will open doors to new opportunities, while cementing – and deepening – longstanding relationships.

"There is a huge opportunity to engage more organisations and brands commercially in World Book Day, to help increase its relevance and reach key audiences. I’m really looking forward to working with the team and starting conversations with interested parties.”