Mills & Boon launching subscription service We Love Romance

HarperCollins is launching an e-book subscription service called We Love Romance, providing unlimited access to thousands of Mills & Boon titles.

Available in the UK and Ireland and launching first on Apple before hitting Android and desktop, customers can have a free 14-day trial with the option of a £7.99 a month or £79.99 a year subscription.

We Love Romance offers access to a host of books from Mills & Boon, which publishes 60 new titles a month and already boasts a monthly UK readership of 1.3 million.

Charlie Redmayne, c.e.o of HarperCollins, said: “It is incredibly exciting to see this heritage brand at the forefront of innovation as it consistently seeks new ways to serve its existing fans and reach out to new audiences. Digital subscription models are a brilliant opportunity for us to help our authors reach even more readers and to extend backlist e-book sales; given the current increased demand for positive escapist entertainment, now is the perfect time to launch this new service.”

Lisa Milton, executive publisher of Mills & Boon, said: “We Love Romance will be full of escapist, uplifting romance e-books from our bestselling authors. We’ve hand picked a vast catalogue of titles across an array of romance genres, offering a story for every romance reader with a happy-ever-after ending guaranateed!”