Murphy joins Ameet to spearhead Lego Books

Harriet Murphy has joined Ameet Publishing, the strategic publishing partner for the Lego Group, in the newly created role of market development director.  

Murphy will spearhead the strategic development and growth of the Lego Books imprint across global markets.

She has held leadership positions at major content studios NBC Universal, Dreamworks Animation and Viacom CBS, overseeing licensed publishing programmes, as well as working on the publisher side where most recently she has been consulting for fast-growing start-ups Yoto and Slumberkins.

Piotr Modlinski, founder and c.e.o. of Ameet, said: “I am delighted that Harriet is joining our team at such an exciting and important time for Ameet and Lego Books. Harriet brings a wealth of experience in working with the best partners across the world and building brand awareness. Growing the visibility and reach of the Lego Books programme is key to ensuring everyone has the opportunity to enjoy a playful reading experience.” 

Murphy said of her appointment: “It is great to be joining Ameet at a time when Lego Books is poised to grow and expand with an exciting depth of offering and a new focus on rich story-telling, fan-forward content and an innovative approach to publishing to build on our much loved activity ranges. As both a licensor and a publisher, I have always sought to work with the best partners to deliver the right products for each market, and I am looking forward to working with existing and new partners to amplify and build Lego Books programmes around the world."

Murphy can be reached contacted via harriet.murphy@ameet.eu.