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New branding unveiled for Sceptre
Sceptre has revealed fresh branding, which features a new colophon and brand identity created by award-winning designer Luke Bird.
Executive publisher Federico Andornino revealed the new look at an event held at the Phoenix Arts Club in Soho on Wednesday 20th March. Author and journalist Octavia Bright introduced 14 authors from Sceptre’s list, including Abi Daré – who announced the publication of And So I Roar (Dutton) – and Costa Book Award winner Andrew Miller, who revealed the title for his next novel, The Land in Winter (Sceptre).
The "strikingly contemporary and timeless" new design identity is inspired by references from literary history, art and fashion. It features a typeface called "Ogg Text", designed by New York-based foundry Sharp Type, and inspired by the 20th-century book designer and calligrapher Oscar Ogg.
"Sceptre was launched in 1986 and from the very beginning it became known as a literary imprint interested in building careers rather than publishing individual books," Andornino said. "This commitment to an author’s body of work is very much still at the heart of everything we do and that’s not going to change. But our 2024 publishing is also bringing many exciting new voices to Sceptre, across both fiction and non-fiction."
The executive publisher added: "Our team is busy acquiring exciting new projects and we are expanding beyond the confines of the UK, with a range of English language writers from Australia, America, Ireland, and an ambitious programme of literature in translation which will land in bookshops from 2025.
"Every step of the way, our authors remain key to this process of transformation. Our goal is to create a home writers can feel proud of, a space for them to thrive and an opportunity to support and learn from each other."
The night kicked off with a speech from David Mitchell, who read from his new afterword to the special edition of his novel Cloud Atlas (Hodder & Stoughton), which is being released in April to celebrate its 20th anniversary. The special edition also features a new foreword by Gabrielle Zevin — the author of Tomorrow and Tomorrow and Tomorrow (Vintage) — as well as sprayed edges and endpapers. It also includes a bespoke case design and a ribbon marker, as well as revisions to the text.
The evening was closed by author David Nicholls, who read an excerpt from his new book, You Are Here, which is being published by Sceptre in April.
