Amazon Charts: Hirons doubles up while Evans and Ng sing

Beauty and fashion influencer Caroline Hirons has done the double by claiming the Official UK Number One and grabbing the top Most-Sold Non-Fiction spot on Amazon Charts in the same week. Hirons' Skincare debuted on Amazon in the previous seven-day period in fifth place (based on pre-orders) and its surge to number one in its release week ending 28th June was aided by a huge publicity and marketing push from publisher HQ, which included reams of traditional and social media coverage and a television advert during "Coronation Street".

This does end Reni Eddo-Lodge's four-week run as the Non-Fiction Most-Sold number one, but the author's Why I'm No Longer Talking to White People About Race (Bloomsbury) remained atop Amazon's Most-Read Non-Fiction chart for the fourth week on the trot. And it is the third consecutive week that Eddo-Lodge, Michele Obama's Becoming (Penguin) and Akala's Native (Two Roads) have claimed numbers one to three on Non-Fiction's Most-Read. 

In Fiction Most-Sold, Delia Owens' Where the Crawdads Sing (Corsair) grabbed the number one from Maggie O'Farrell's Hamnet (Tinder). The American zoologist turned novelist's North Carolina-set book has spent 21 weeks on the Fiction Most-Sold top 20, the last three months of which have been in the top five. In a chart that typically has few huge leaps, the big mover of the week was Celeste Ng's Little Fires Everywhere (Little, Brown) which jumped 17 places to second, boosted by the series produced by and starring Reese Witherspoon which is currently streaming on Amazon Prime and a 99p Kindle deal on 24th June. For the second consecutive week all three Fiction Most-Sold titles are from Hachette companies, with Candice Carty-Williams' Queenie (Trapeze) joining Owens and Ng.

Though she has been engaged of late in a Twitter and culture war that has generated quite a bit of controversy, the public's appetite for J K Rowling's work remains undimmed. The seven top spots on the Fiction Most-Read chart are the original Harry Potter series⁠—Harry Potter and the Order of the Phoenix moved up one place to supplant ...The Philosopher's Stone at the top—which has been a near-consistency in the 50 weeks Amazon has been releasing its chart data.