Nosy Crow partners with John Lewis on fifth Christmas ad book

Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert: Moz The Monster, which is published today (10th November) to coincide with the ad's launch. It's the fifth year the publisher has produced a book for the retailer's seasonal ad.

Moz The Monster is the "heartwarming" story of a little boy who is kept awake by his friendship with a mischievous, imaginary monster from under the bed called Moz, authored by Lucy Feather and illustrated by Katy Halford. It will be sold exclusively through John Lewis stores and via the John Lewis website as an £8.99 hardback.

Nosy Crow has already worked with John Lewis to produce the companion picture book for four earlier Christmas adverts, last year of Buster’s Christmas, illustrated by Sam Usher, Monty’s Christmas in 2014, The Bear Who Had Never Seen Christmas in 2013, and, in 2012, The Snowman’s Journey. ​

Kate Wilson, Nosy Crow’s managing director, said: "It’s a real privilege to be involved again in the John Lewis Christmas advert campaign as the creator of the book that ties in with the advert. The anticipation around the advert is an annual phenomenon, and the warmth that so many feel for the adverts is extraordinary. We’re really proud to have been able to work with the hugely professional team at John Lewis to create a tangible evocation of that warmth."

Becky Brock, marketing director at John Lewis, said: "This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships. The Moz The Monster book allows Moz and Joe’s magical and heartwarming story to be shared by people young and old in their own homes."