NSPCC partners with Ladybird for first children's book

The National Society for the Prevention of Cruelty to Children has partnered with Ladybird to publish the charity’s first children’s book.

Pantosaurus and the power of PANTS is set to hit the shelves in July following a crowdfunding campaign last year which saw NSPCC supporters raise £46,440 to help the children’s charity with the project.

Based on the charity’s “Talk PANTS” campaign, the book will feature the NSPCC’s friendly dinosaur Pantosaurus and it will help children learn about the PANTS rules. The book is for children aged four to eight and provides a tool that parents, carers and teachers can use to talk to children about what can be a difficult topic in a child-friendly way. James Barker, NSPCC head of marketing, said: “Talking to children about abuse can feel really difficult and some parents may not know how to approach this. However, it is now more vital than ever that we have these simple conversations to help keep children safe.

“From P through to S, each letter of PANTS provides a simple but valuable rule that can help keep your child safe—that their private parts are private, their body belongs to them, and that they should tell an adult they trust if they’re worried or upset. I’d like to thank all our supporters who contributed to the crowdfunding as this project will help the NSPCC with its mission in keeping children safe from abuse.”

All the information included in the book has been developed with parents and experts in child protection and it will be in available to buy in-store and online in Matalan, Blakemore and from the NSPCC online shop in July. All profits will go towards the charity's frontline staff and its Childline service.

Leanne Gill, publisher for Ladybird licensing, said: “Children are at the heart of everything we do at Ladybird, and what could be more important than keeping them safe? We’re delighted to have partnered with the NSPCC to create this playful picture book, which spotlights such an important message and provides a tool for parents and carers to help them talk to children about a challenging topic.”