OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. 

The world’s largest university press said the logo supports its ongoing transformation to become a digital-first company and to make knowledge and learning more accessible through the power of technology. 

Its logo features the publisher’s name with an icon showing the turning pages of a book forming the "O" of Oxford. “This represents our heritage as a print publisher, and our transformation to a future of multi-format content publishing,” a spokesperson said. 

The publisher stated: “OUP has been advancing knowledge and learning since its origins in the 16th century, and today it produces high-quality materials and services for learners and researchers around the world in three core markets of research, education, and English language teaching. OUP believes that its new branding will keep it at the forefront of this rapidly changing industry.” 

In response to the rapid changes in customer needs from the start of the pandemic, OUP said it had enhanced its platforms and made a number of digital resources widely available to support teaching, learning, and research globally. These included a virtual hub of Covid-19 research, virtual professional development events such as the English Language Teaching Online Conference and updates to key online education platforms such as MyMaths, to support home educators. 

Nigel Portwood, c.e.o. of OUP, said: “We have always been a leader in education and research and recognise the crucial role we can play in helping individuals and society progress through knowledge and learning. For many years now, we have been on a journey of digital transformation, and while demand for the printed formats remains, we expect to see increasing reliance on digital tools and resources across all our core markets. The new brand supports our activities in those digital formats and signals how we are reimagining our role, and our intent to continue to evolve in the future, to meet the ever-changing needs of our customers and communities.”