Pan Mac hosts international celebration of Danielle Steel’s billionth sale

Peters Frasers and Dunlop and Pan Macmillan hosted a celebration of Danielle Steel’s billionth copy sale at Pan Mac’s offices on Tuesday 18th April in a celebration which brought together publishers from around the world to mark the milestone.

In November, the publisher announced that Steel was on track to reach the billion-copy sales mark and that it would be hosting a year-long programme of activities aimed at rewarding her fans and recruiting new ones. That recruitment would be “around the power of Danielle’s storytelling, showcasing her books as the ideal comfort and inspiration in challenging times, and championing Danielle as a hugely successful woman and highly empathetic writer”.

Pan Mac first published Steel in 2017 with Dangerous Games and has now sold more than five million copies of the author’s books in all formats. Steel signed a 10-book deal with Pan Mac in 2015, after moving from Transworld, where she’d been published for the prior 26 years.

A spokesperson said the event, which Steel attended via Zoom, saw the author’s international publishers gathered together to share ideas and inspirations for the year ahead, "united in their admiration for the world’s bestselling living author". Caroline Michel, Steel’s agent, gave a toast acknowledging Steel’s impact on the world of publishing.

Pan’s fiction publisher, Lucy Hale, added: "Amidst the excitement and fervour of the event we were thrilled to have Danielle herself join us remotely from San Francisco. It was a wonderful opportunity to bask in the glory of her phenomenal success and to express our pride in being her publishers. As we raise our glasses to Danielle’s billionth-copy year, we eagerly anticipate the next billion copies and the countless stories yet to be told.”