Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool.

There will also be 3,504 sheet adverts across the London Underground and mainline railway stations in London, Manchester, Liverpool and Birmingham from 15th November for two weeks.

The bus adverts featured on 100 vehicles across London, Manchester and Liverpool from 1st November for two weeks, as part of the comprehensive publicity campaign spearheaded by Allen Lane publicist Isabel Blake, brand director Sam Voulters and senior marketing executive Liz Parson. 

The Lyrics, published 2nd November, is edited by poet Paul Muldoon and sees McCartney trace his life from his childhood to the present day through the lyrics of 154 songs, with previously unseen photographs, drafts and letters. 

Last week the former Beatle attended a midnight opening of Waterstones Liverpool, and took part in a sold-out event at the Royal Festival Hall to a live audience of 2,500 people, with thousands more viewers from around the world tuning in to watch the livestream. 

On 5th November, The British Library opened a free exhibition, The Lyrics, showcasing previously unseen material from McCartney’s personal archive. Later this week, on 12th November, McCartney will be in conversation with Waterstones m.d. James Daunt, premiering exclusively across Waterstones and Barnes & Noble's channels. The Lyrics has been shortlisted as one of Waterstones’ Books of the Year. 

There has also been a major interview in the New Yorker, and a serialisation across the Sunday Times magazine.