Cornerstone and Transworld to publish all paperbacks under Penguin brand

Cornerstone and Transworld are to start publishing all their paperbacks under the Penguin brand rather than their imprints in a change of strategy for the Penguin Random House divisions.

Transworld currently publishes paperbacks under its long-established Black Swan and Corgi imprints, while Cornerstone was home to the paperback-only Arrow imprint. All three emblems will now be replaced by the Penguin logo instead to "leverage" the famous brand. The divisions declined to say whether the imprints had been retired, but Arrow is no longer listed as a Cornerstone imprint on the company website.

No other structural changes are taking place and no roles are affected by the changes, the divisions said.

“We are using the Penguin logo for our future paperback publishing. Divisional teams continue to work across titles in both hardback and paperback,” a spokesperson for Cornerstone said.

“The Penguin brand is not only the most widely recognised in our business but also as a global consumer brand. This move is an opportunity to leverage the Penguin brand.

“There are no internal structural implications to this development. Nor are any roles in the company affected by it."

Transworld said its paperbacks will feature the Penguin logo on the jackets and spines and, from 2022, the title pages, rather than the Black Swan and Corgi imprint emblems.

In February, Cornerstone announced the merger of Hutchinson and William Heinemann alongside its Windmill paperback list with the creation of Hutchinson Heinemann led by publisher Helen Conford.

Vintage paperback publishing is not being affected by the changes elsewhere, a spokesperson said.