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Penguin launches Little Clothbound Classics series
Penguin Classics is launching a Little Clothbound Classics series, publishing this August.
The new series will be small editions of the popular Clothbound Classics, which Penguin says have been a huge success on Twitter and inspired "passionate online fandom”.
The Little Clothbound Classics will be collectable, small-format editions of stories and short novels, showcasing the range and diversity of the Penguin Classics list. They will include the likes of Leo Tolstoy, Franz Kafka, Jane Austen and Virigina Woolf as well as Yuko Tsushima and Arthur Schnitzler.
They will publish in four seasonal collections over a year. Each of the 48 titles will be bound in brightly coloured cloth stamped with foil, with a cover design by Coralie Bickford-Smith. The series editor will be Jessica Harrison.
The marketing campaign for the collection will include a full suite of retailer materials including posters and bookmarks, as well as a bespoke online space for the series accessible via QR codes on the books. The campaign will also celebrate the TikTokkers, Instagrammers and YouTubers that make the series popular, through competitions, collaborations, events and original content.
