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Piccadilly Press reveals new 'portal' logo and identity to mark 40th anniversary
Piccadilly Press, an imprint of Bonnier Books UK, is celebrating its 40th anniversary with a new ‘portal-style’ identity and logo.
Titles across the imprint — for readers aged five to 12 — will show the new logo from Tuesday (2nd July), with the new branding rolling out across its social media channels.
There is also a range of activities planned to celebrate its anniversary year, ranging from birthday cards for authors and booksellers to a giveaway of Piccadilly Picks titles to schools, libraries, and charity partner the Children’s Book Project.
Tom Leach, creative director at design studio Evoke, created the revamped logo to “represent the imprint’s belief that books are a portal to limitless adventure and invites young readers to take the leap into their imaginations,” Piccadilly Press said.
Leach said he aimed to create “an identity as playful and energetic as the imprint itself”.
He added: “Inspired by the concept of escapism, imagination and the magical adventures awaiting in each and every story, we created The Portal.
“Open a book and be instantly transported to a new world, wherever the author and reader’s imagination takes them. Bringing other worlds and stories closer, allowing young readers to follow their passions and to have fun as they develop into book lovers of the future.”
Ruth Bennett, editorial director at Piccadilly Press, said: “Our dynamic new logo perfectly conveys how passionate we are about publishing books that engage and excite young readers. They are portals to limitless adventure, capable of transporting every child to new worlds and providing a stepping stone for fresh ideas and perspectives.”
She added: “We are hugely proud of the breadth of our publishing, offering young readers the chance to pick the stories that excite them. From bestsellers like Peter Brown’s The Wild Robot series, soon to be a major DreamWorks animated film, to award-winners like Maisie Chan’s Danny Chung Does Not Do Maths, to exciting new voices, such as debut author Ash Bond, author of Peregrine Quinn and the Cosmic Realm — and there is so much yet to come for Piccadilly.
As we celebrate our 40th year, our message to all our child readers is: ‘Get reading and leap into your imagination’.”
Upcoming highlights over the next year include author-illustrator Hannah Peck’s new middle-grade title, The River Thief, graphic novel Anzu and the Realm of Darkness by Mai Nguyen and Feather and Claw by Marta Palazzesi, translated from the Italian by Denise Muir.
