Pinch of Nom becomes million-copy bestseller

Kay Featherstone and Kate Allinson's Pinch of Nom (Bluebird) has sold one million copies to date, with last week's 7,067 copies sold pushing it into seven figures through Nielsen BookScan's TCM.

The blockbuster cookbook broke records up on its release in mid-March, when it recorded the highest-ever first-week sales for a non-fiction title. Since then, the author duo have scored a second number one title with their follow-up title, the Pinch of Nom Food Planner, which also went straight to the top spot in June.

With Pinch of Nom selling 210,506 copies in its first week, the title has reached the milestone faster than other recent million-copy bestselling cookbooks. Both Bluebird stablemate Joe Wicks' Lean in 15 (Bluebird) and Jamie Oliver's 5 Ingredients (Michael Joseph) took 47 weeks to reach a million copies, while Pinch of Nom has achieved it in just 33.

Pinch of Nom is now the 67th bestselling title since records began, and the 19th bestselling title of the decade. It is the 12th bestselling non-fiction title since records began and the fifth bestselling non-fiction title this decade (behind just two authors: Oliver and Wicks). It is also the sixth bestselling title through Nielsen BookScan's Food & Drink category since records began.

"We are thrilled Kay and Kate have hit this milestone in such an astonishingly short amount of time, particularly because Pinch of Nom has not yet had the benefit of either a Christmas sale or the traditional January slimming season," Bluebird publisher Carole Tonkinson said. "We're excited about the bright future, especially with the new book coming next month. For Bluebird, too, this is a major milestone as it marks publishing two of the top five selling non-fiction books this decade (Pinch of Nom and Lean in 15 by Joe Wicks) and as an imprint we didn't even exist five years ago. We're publishing at a dynamic and liberating time when talent and great content can find its audience independent of traditional channels like TV and established celebrity authors."

"We feel like we’ve spent the last eight months continually saying “wow!” in response to the milestones that the book keeps reaching. This is absolutely no exception," the authors said. "We are continuously amazed and delighted that so many people have found the book so useful and are still buying it! Other than us two, so many people put a huge amount of time and work into the book, so we must acknowledge and congratulate all of them for creating such a runaway success. And finally… wow!"