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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has bounced back into the UK Official Top 50 number one spot for the last week of 2020.
With Covid-19 restrictions in force across most of the UK ahead of this week's lockdown, Nielsen BookScan was unable to provide volume or value data for the bestseller charts.
With weekly data currently still missing from the 12-week spring lockdown, the four-week November lockdown and the additional 53rd week of 2020, it's difficult to estimate the market's performance across the year. However, adding together the weeks that data was available and comparing them to the equivalent periods in 2019, shows print seeing an 8.8% rise in volume and an 8.5% jump in value.
Despite the unique position we begin 2021 in, some things still carried on as normal. The "New Year, New You" season began with aplomb, as Featherstone and Allinson's blockbuster cookbook boomeranged back to the top. In its first week on the shelves in mid-December, Pinch of Nom Quick & Easy sold 133,116 copies, beating even its 2019 predecessor Everyday Light—which went on to claim the first five weekly number ones of 2020.
The previous Pinch of Nom titles and James and Paul Anderson's Twochubbycubs Fast and Filling (Yellow Kite) crowded into the Hardback Non-Fiction chart, as Hugh Fearnley Whittingstall's Eat Better Forever (Bloomsbury), The Meal Prep King Plan (Michael Joseph) and Matt Morsia's The 24/7 Body (Century) also made their debuts.
Dr Rangan Chatterjee's Feel Great, Lose Weight (Penguin Life) was the highest new entry in the Top 50, swiping the Paperback Non-Fiction number one. Joe Wicks' 30-Day Kick-Start Plan (Bluebird), released in November, moved back up the Top 50 into sixth place. Paperback Non-Fiction also saw some non-diet self-improvement titles soar, such as Vex King's Good Vibes, Good Life (Hay House)—a spring lockdown hit—Philippa Perry's The Book You Wish Your Parents Had Read (Penguin) and James Clear's Atomic Habits (Random House).
Adele Parks' Just My Luck (HQ) held the Mass Market Fiction number one, as Kiley Reid's Such a Fun Age (Bloomsbury) debuted in third. Richard Osman's Christmas number one The Thursday Murder Club (Viking) continued to hold the Original Fiction top spot, with Booker Prize-winner Douglas Stuart's Shuggie Bain (Picador) in second.