Pinch of Nom reveals new Comfort Food book

Pinch of Nom duo Kate Allinson and Kay Featherstone have revealed the concept and title for their new recipe book Pinch of Nom Comfort Food: 100 Slimming, Satisfying Meals.

Published by Bluebird on 9th December, the book will contain 100 "hearty, simple and low calorie recipes that will keep the whole family satisfied through those cold winter days and into the holiday season”.

Bluebird said: “From satisfying savoury dishes to indulgent desserts, Pinch of Nom Comfort Food is packed with slimming-friendly, delicious dishes that will keep you and your loved ones happy and healthy. From lazy weekend breakfasts to filling mains and warming puddings, this book is brimming with tasty meals that are easy to make. Many of the dishes have alternative recipes for different cooking methods, so you can choose whether to cook in the oven, slow cooker or pressure cooker, depending on your schedule. Featuring Pinch of Nom’s trademark big flavours, these recipes use easy-to-find ingredients to create dishes that everyone will love - whether they’re watching their waistline or not.”

The Pinch of Nom and Bluebird teams say they have plans to take the new book to a bigger audience than ever before. They will mix personalisation, swag giveaways, community and newsletter engagement alongside trials on platforms such as TikTok.

Pinch of Nom titles have sold 2.5 million print books in the UK through Nielsen Bookscan for £23.9m. The debut Pinch of Nom book hit 1.3 million copies sold and is still the fastest-selling non-fiction title of all time, selling 210,506 copies in its first three days on sale. The latest, Pinch of Nom Quick & Easy, spent seven weeks in the UK Official Top 50 number one spot across December and January. It has sold 264,189 copies to date through Nielsen, exlcuding lockdown periods.