Plum Pudding Illustration Agency rebrands and launches new site

Plum Pudding Illustration Agency is rebranding as The Plum Agency and launching a new website.

Associate director of the children’s illustration agency Hannah Whitty said of the reason for the rebrand: “As we’ve grown over the years, our global client base has rapidly expanded to encompass all forms of children’s media and products and many of the clients and creatives we work with have come to refer to us as The Plum Agency. In rebranding as such we wanted to embrace not just the name but what has come with it: we’re still known as an agency of nurture and support but also as one of the leading global agencies specialising in children’s publishing and media; one that represents some of the most talented creatives in the world.”

According to Whitty, a rebrand and new website were on the cards prior to the pandemic but “we made the decision to postpone until our team could be back together in the office”. Outlining the strategy behind the new website, she explained: “It was important to Mark [Mills, co-director] and I that the new website foremost served the needs of both our creatives and clients and many of them were consulted during the planning process. We’ve always made sure that the art comes first and we wanted to carry this strategy on to the new site.” She continued: “Clients looking to commission will find that access to the art is as immediate on the new site as it was on the previous; indeed, even more so, with downloadable artist portfolio pdfs, connections to the creatives’ own social media and instant and direct contact with a chosen creative’s specific agent.”

Mills set up Plum Pudding Illustration Agency in 2006. Looking ahead to the future for the agency, Whitty commented: “Our agent team has recently expanded once again and there is much on the horizon for The Plum Agency following our rebrand and new website – 2023 promises to be another exciting year ahead.”