Wizarding World Digital launches subscription service

Wizarding World Digital has launched a subscription service Wizarding World Gold, handing out personalised journals for dedicated Hogwarts fans, created in collaboration with Wonderbly.

The annual, paid subscription package, launched for pre-orders this month, providing customers with early access, exclusive products, events and discounted experiences – as well as all seven e-books of the original Harry Potter stories.

Put together by Wizarding World Digital, a joint venture between Warner Bros and Pottermore, it also offers a personalised journal, Keys and Curios, as a welcome gift. Keys and Curios incorporates a fan’s name, house traits and more to take them on a unique journey through the wizarding year. It features content from the Wizarding World Digital team, images and artwork by illustrator Jim Kay. There are also specially designed Hogwarts house covers by MinaLima, the graphic design team behind moments from the Potter films.

Tom Greene, Wizarding World Digital’s chief operating officer, said: “The Keys and Curios brings a new level of personalisation to fans of the Wizarding World. Through imagination, creativity, and technology we were able to create a truly magical journal, that is not only unique to every fan but will delight them with new interactive features such as our Enchanted keys unlocks. The team at Wonderbly were fantastic in helping to deliver this innovative experience that can be enjoyed time and time again.”

Asi Sharabi, c.e.o. of Wonderbly, added: “As real innovators, we could not ask for a better-suited partner than Wizarding World Digital. They came to us with an exciting vision for a type of publishing product that had never been done before. It’s been an absolute pleasure to collaborate with them and bring to life this beautiful journal, for millions of Harry Potter fans around the world.”